For this project, I was commissioned by Melbourne-based adult romance author, Jay McLean, to redesign her logo with custom typography and give the new identity a grungy, urban appearance. I was requested to make the logotype have a red and black colour scheme, as well as to incorporate some illustration into the design; of which Jay had suggested adding a bird to represent her fans who like to be known as 'Jaybirds’.
The logomark was then to be designed in a similar style to the logotype to maintain branding consistency - this design needed to be legible at a small size as the logomark was to be applied to the spines of her books. Additionally, the brief also required me to design a new pull-up exhibition banner for Jay to display at her book-signing events.
I began the project by sketching out a range of different logo concepts, and then presenting them to Jay for her feedback. The one with the thick swirls was her preferred choice - which was also my personal favourite concept too - so I fleshed out the design to make it more refined and as symmetrically balanced as possible.
Once Jay was satisfied with the overall composition of the custom typography, I then commenced working on the logotype in Adobe Illustrator. Using guides to help make sure everything was created to perfection, I fixed up the swirls, adjusted the tracking and ensured the thickness of each letter was all the same width.
Following the completion of the custom typography, I vectorised my bird illustrations and played around with the composition. In the end, I decided to increase the size of the love heart that was originally above the two birds and then placed it so that the birds were standing on it - this then made it perfect for the illustration to sit above the M. Another little touch I made to the illustration was a subtle reference to a writer's pen nib inside the heart symbol, which represents Jay being an author.
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