Runaway Baby

When I practice my hand-lettering skills, I usually like to sketch out numerous concepts whilst listening to music - it helps me to stay focused and I rarely get artist's block because there's always something I can pick out from the songs I'm listening to, whether it's the lyrics, the title of a certain song or the name of the artist/band.

As you could probably guess from the title of this piece, I was influenced by some of Bruno Mars' older music and so I produced a bunch of ideas, picked out the best composition, and decided to develop this particular concept further.

The next stage of my process is to get out a ruler and begin drawing up some guides to create a much neater version. Once I was satisfied with the pencil drawing, I then went over the sketch with a fineliner to make it stand out more from the guides and to give myself more of an idea of how the design will look when it's vectorised.

As you can see in the second image on the left side, despite me being happy with how the 'w' looked in the pencil sketch, I felt that it just didn't quite look right once the design was inked up, so I made a quick revision and sought out some feedback from my Instagram followers. In the end, the alternative 'w' won the majority of votes, and so I scanned the drawing and began to work on the vector version.

Towards the end of the vector stage, I decided to modify the capital 'B' as I didn't particularly like the flourish overlapping the stem - it made the design feel slightly unbalanced with too many flourishes on the left side, so I joined it up with the tail of the 'y' instead.

Finally, it was just a matter of overlaying the vectorised lettering on top of the artwork of the album that 'Runaway Baby' was featured on, 'Doo-Wops & Hooligans'. After resizing and positioning the lettering where I wanted it, I applied an outer stroke and some subtle grunge textures to the type for the finishing touches.

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