This is the new logotype design that myself and Alex Reid of AR Creative collaborated on for the three-month pop-up store, HoMie, a proud initiative by non-profit organisation, Homeless of Melbourne! Click here to see the logo design that Alex and I created for Homeless of Melbourne, and to read about how our collaboration kicked off.
After the HoMie street store campaign was successfully funded via Pozible, smashing the $10,000 target by raising almost $15,000, the green light was given to set up the store in Melbourne Central. HoMie is located on Level 2 (Site 247) on the corner of La Trobe and Swanston Street. It is run by a team of volunteers, stocking first-hand clothes by local Melbourne designers, and is a place where homeless people can receive up to five items of free clothing, care packages such as haircuts and makeup, as well as educational workshops which are focused on increasing their employability.
Our mission at Homeless of Melbourne is to eradicate the negative stigma that surrounds homelessness and to ultimately change society's perceptions of the homeless through sharing their stories with the rest of the world. Please show your support by following us on Facebook and Twitter!
The screenshot above shows how the HoMie logotype was constructed in Adobe Illustrator.
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